Location: Rajkot
Experience Required: Minimum 4–5 years in Social Media Management
Education Qualification: Graduate / Postgraduate – Specialization in Digital Marketing, Mass Communication, or related fields is preferable.
Must Have...
Skills and Qualities of a Social Media Management:
- • Minimum 4–5 years of hands-on experience in managing social media for brands.
- • Expertise in planning content calendars and digital growth strategies tailored to individual client needs.
- • Proficient in running paid promotions across platforms like Meta (Facebook & Instagram), LinkedIn, and YouTube.
- • Strong command over organic growth techniques, including trend-based content and audience engagement tactics.
- • Deep understanding of platform algorithms, user behavior, and post-performance analytics.
- • Capable of handling multiple client pages simultaneously with creativity and consistency.
- • Skilled in tools like Meta Business Suite, Creator Studio, Google Analytics, and social scheduling tools (e.g., Buffer, Later).
- • Strong visual communication and storytelling abilities with a flair for content aesthetics.
- • Ability to stay updated with digital trends, reel formats, hashtag strategy, and influencer collaborations.
Roles & Responsibilities:
- • Develop social media strategies to enhance online presence and community growth for clients.
- • Create monthly content plans aligned with client goals and industry trends.
- • Oversee the execution and publishing of content across Instagram, Facebook, LinkedIn, YouTube, etc.
- • Monitor campaign performance, analyze reach, engagement, and lead metrics, and share insights.
- • Run paid ad campaigns – plan budgets, target audiences, optimize creatives, and track ROI.
- • Engage with followers, manage DMs, comments, and build positive brand interaction.
- • Track competitor activities and market trends to fine-tune strategy.
- • Identify relevant influencers based on brand category, audience fit, and engagement
- • Initiate and manage collaborations with influencers for brand promotions and campaign execution.
- • Deliver monthly performance reports and present growth suggestions to clients.
